5:29 pm

Feel Good Half Naked

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Our next post in the BBS Guest Blogger Series is here! The sun is out and there is no better time to start thinking of swimwear for all those weekend getaways, pool time, or summer vacations. While the struggle to find a proper fitting and fashionable suit is most definitely real, there is no way you should forgo a fun-filled summer due to the lack of a killer bikini or one piece. We’ve asked Lori Bacon, Swimco’s president and owner, for her top tips for getting it right and what trends are HOT for this season.

Q: So what would you say is the best way to get a “Swimsuit Body”?

L: I’d say just have a body, and put on a swimsuit! Every body is a swimsuit body. Toss any hang-ups you have aside, and get ready for fun. Swimwear is your passport to exciting times in and near the water.

Q: How do you find the right swim style?

L: Make sure whatever styles you look at will help give you confidence! If you love your legs, show them off! And if you prefer to minimize a certain area, there are options for that too. Then think if the suit is for a specific occasion, like a girls’ Vegas trip or going to the pool with your kids. Think of what you’re using the suit for, and then finding the right style will be an easy pick.

Q: How can you find a perfect fit?

L: Swimwear doesn’t fit like street clothes, so be ready to find your sizing different from other stores. Trying things on is a must. Also, a lot of people don’t realize you can get cup sized swimwear, so busty gals can still find fantastic, on-trend pieces that offer the proper amount of support. If you visit our stores, you’ll find the girls know swimwear inside and out. It makes the entire experience so much more enjoyable when you’re talking to someone who really cares about finding you that amazing fit.

Q: What trends are big for this summer?

L: High necklines are still a huge trend, and coming in even more silhouettes than ever. There are bikinis with cute cropped crochet like this style by Kenneth Cole Reaction, or if you prefer one pieces, you can get the look in a updated maillot with mesh by La Blanca. Speaking of one pieces, that’s a huge shift in trends this year. One pieces aren’t just for being covered up. Sexy one pieces with high leg lines, plunge necklines, lace up sides and strappy backs are the must-have pieces for summer. I love how they can double as a bodysuit too with shorts.

See the top trends here:

High Necklines
Sexy One Pieces

Thanks so much to Lori for catching up with us! We loved hearing the inside scoop on the hottest trends in swimwear this season. Swimco has generously given the BBS Tribe an exclusive discount until July 3, 2017. Shop online using the code BBSYYC to save 10% off your purchase.

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XO
BBS Tribe

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11:11 am

Sweat Society at BBS

Blog - Sweat Society

We are so excited to announce that Calgary-based Sweat Society will be stocking our boutiques with drool-worthy activewear. Sweat Society was founded by Stephanie Nichols, who is committed to only bringing in technical activewear for both women & men that is ethically sourced, and produced.

We caught up with Stephanie and learned more about her passion and why she started Sweat Society in the first place.

BBS: What made you want to start Sweat Society?
S: I have always been an active person. I practice yoga, I teach yoga, I spin, I Lagree, I do crossfit... I used to buy all my activewear online. I was attracted to the patterns and colours that were available from all these different brands I would find through social media. But as I am sure everyone can attest, online ordering eventually got to frustrating. A couple orders didn't fit properly or just weren't what I expected quality wise, and the online ordering came to a halt (which was probably good news for my wallet).

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BBS: So did you quit your job and dive in right away?
S: No! I currently work in Oil & Gas and as things started to slow down in the industry, the concept of Sweat Society started to build in my head. As this was a passion project, I wanted to make sure I was bringing something I was passionate about into it. I started to research brands, and where their products were produced.Thus the premise of Sweat Society was born - ethical activewear.

BBS: Where is the activewear you carry made?
S: Currently Sweat Society carries brands that are made in Australia, the USA, and of course Canada.

BBS: What is something you didn't expect from starting Sweat Society?
S: I am also a huge advocate of self-love, and believing in your self-worth. It is so easy these days to let the media decide what we are supposed to look like or how we should dress. Through Sweat Society I have been able to start spreading that message. With so many different colours, patterns, fits, and styles, it has really been a way for people to express themselves, and show their true colours. I love seeing the way people's faces light up when they find their perfect leggings.

BBS: What are 3 fun facts about you Stephanie?
S: I have two wiener dogs named Moose + Reggie. I teach yoga - currently teaching at HotShop and I'm a pretty big biology nerd... tidepooling is my favourite thing to do when I'm on the coast (I'm a marine biologist by trade).

Make sure you check out all the Sweat Society goodies, available at both studio!

XO
BBS Team

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