We are so excited to announce that Calgary-based Sweat Society will be stocking our boutiques with drool-worthy activewear. Sweat Society was founded by Stephanie Nichols, who is committed to only bringing in technical activewear for both women & men that is ethically sourced, and produced.
We caught up with Stephanie and learned more about her passion and why she started Sweat Society in the first place.
BBS: What made you want to start Sweat Society?
S: I have always been an active person. I practice yoga, I teach yoga, I spin, I Lagree, I do crossfit... I used to buy all my activewear online. I was attracted to the patterns and colours that were available from all these different brands I would find through social media. But as I am sure everyone can attest, online ordering eventually got to frustrating. A couple orders didn't fit properly or just weren't what I expected quality wise, and the online ordering came to a halt (which was probably good news for my wallet).
BBS: So did you quit your job and dive in right away?
S: No! I currently work in Oil & Gas and as things started to slow down in the industry, the concept of Sweat Society started to build in my head. As this was a passion project, I wanted to make sure I was bringing something I was passionate about into it. I started to research brands, and where their products were produced.Thus the premise of Sweat Society was born - ethical activewear.
BBS: Where is the activewear you carry made?
S: Currently Sweat Society carries brands that are made in Australia, the USA, and of course Canada.
BBS: What is something you didn't expect from starting Sweat Society?
S: I am also a huge advocate of self-love, and believing in your self-worth. It is so easy these days to let the media decide what we are supposed to look like or how we should dress. Through Sweat Society I have been able to start spreading that message. With so many different colours, patterns, fits, and styles, it has really been a way for people to express themselves, and show their true colours. I love seeing the way people's faces light up when they find their perfect leggings.
BBS: What are 3 fun facts about you Stephanie?
S: I have two wiener dogs named Moose + Reggie. I teach yoga - currently teaching at HotShop and I'm a pretty big biology nerd... tidepooling is my favourite thing to do when I'm on the coast (I'm a marine biologist by trade).
Make sure you check out all the Sweat Society goodies, available at both studio!